Privacy Policy – https://stoveshield.com/privacy-policy/

This Privacy Policy describes how Stove Innovations LLC, doing business as Stove Shield (“Stove Shield,” “Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information about visitors and customers of www.stoveshield.com (the “Website”).

This Policy applies to all personal information we collect through our Website, email communications, customer service interactions, and related business operations. It does not apply to information collected by third parties, including through any third-party website or application that may link to or be accessible from our Website.

By using our Website, you agree to the collection, use, and disclosure of your information as described in this Policy.

What Information We Collect

Information You Provide to Us

We collect personal information that you voluntarily provide when you interact with us, including when you:

Place an order. We collect your name, email address, shipping address, billing address, phone number, stove model and manufacturer, and order details. This information is necessary to create your custom Stove Shield product and fulfill your order.
Create an account. If you choose to create an account (most customers check out as guests), we collect your name, email address, and account login credentials (username and password).
Contact customer service. When you submit an inquiry via webform, email, or telephone, we collect your name, email address, phone number, and the details of your inquiry.
Submit a product review. We collect your name, email address, and review content. Published reviews display your first name only. We do not collect or publish photos with reviews.

Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and browsing activity, including:

Identifiers:
- Name, email address, postal address, phone number, IP address, device identifiers, online identifiers (e.g., cookies, mobile ad IDs).
Commercial information:
- Products or services purchased, order history, payment information (processed by third-party payment processors).
Internet or network activity:
- Browsing history on our Site, pages viewed, time spent, referring/exit pages, clickstream data, search terms, referring URL, pages viewed, time spent on pages, click-through data
Geolocation data:
- Approximate location derived from IP address (we do not collect precise geolocation without consent).

This information is collected through cookies and similar tracking technologies (see Cookies and Tracking Technologies below) and through our analytics and advertising platforms.

Information We Do Not Collect

Payment card data. We do not collect, receive, or store credit card numbers, debit card numbers, or other payment card data on our servers. All payment transactions are processed and stored entirely by our third-party payment processors, Stripe and PayPal. Please refer to Stripe’s Privacy Policy and PayPal’s Privacy Policy for details on how they handle your payment information.
Social media account information. We do not collect information from third-party social media accounts or platforms.
Biometric data. We do not collect fingerprints, facial recognition data, or any other biometric identifiers.

Aggregate Search Data

Our Website’s search function records search queries entered by visitors. We use this data only in aggregate form to identify new stove models we should support. We do not link individual search queries to specific customers.

How We Use Your Information

We use the personal information we collect for the following purposes:

Order fulfillment. To process your orders, manufacture your custom Stove Shield based on your stove model, ship your order, and send order confirmations and updates.
Customer service. To respond to your inquiries, resolve issues, and provide support.
Account management. To create and maintain your account (if you choose to create one) and protect account security.
Website operations. To operate, maintain, and improve our Website, including analyzing traffic and site performance.
Product development. To identify customer needs and develop new products, such as using aggregate search data to determine which new stove models to support.
Abandoned cart reminders. If you add items to your shopping cart but do not complete your purchase, we may send you up to three reminder emails through our WooCommerce platform. You can opt out of these emails at any time (see Your Choices below).
Advertising measurement. To measure the effectiveness of our advertising campaigns through Google Ads and Google Merchant Center. We do not actively market to prior customers through email, SMS, or any other channel beyond the abandoned cart reminders described above.
Product reviews. To publish reviews you submit on our Website. We verify all reviews for accuracy in accordance with FTC guidelines before publishing. Only your first name is displayed.
Legal compliance. To comply with applicable laws, regulations, and legal processes, including tax record-keeping requirements.
Security and fraud prevention. To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities, and to protect the rights and safety of the Company, our customers, and others.

Sharing and Disclosure of Personal Information

We may disclose your personal information to:

• Service providers (hosting, analytics, email, payment processors, customer support) who are contractually obligated to protect it.

• Business partners (with your consent or for joint offerings).

• In connection with a merger, acquisition, or asset sale.

• To comply with law, respond to subpoenas, court orders, or government requests.

• To protect our rights, property, safety, users, or the public.

We do not “sell” or “share” personal information for cross-context behavioral advertising as defined under applicable state privacy laws (e.g., CCPA/CPRA).

Your Privacy Rights

Depending on your state of residence and applicable law, you may have rights including:

Right to know/access, such as request categories/specific pieces of personal information collected about you.
Right to delete request deletion of your personal information (subject to exceptions).
Right to correct, such as request correction of inaccurate personal information.
Right to opt out of sale/sharing (if we engage in these activities).
Right to limit use of sensitive personal information (if collected).
Right to non-discrimination for exercising rights.
Right to appeal a denial of a request.

California Privacy Notice (for California Residents)

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and related regulations effective 2026:

The Site has collected the categories in Section 1 in the past 12 months.
The Site uses the data for the business purposes in Section 2.
The Site discloses the data to service providers
We have not sold or shared personal information in the past 12 months for cross-context behavioral advertising.
The Site does not use automated decision-making technology (ADMT) that produces legal or similarly significant effects
You have the rights listed in Section 5. Submit requests to [contact info].

Data Retention

The Site retains personal information, as long as necessary, for the purposes outlined. Such personal information may be used to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods for collected personal information may vary by data type and purpose.

Data Security

The Site implements reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure. As such, we do not guarantee the integrity of data or the quality of custody of data.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small files placed on your device through your web browser that allow a website to recognize your browser and remember certain information.

Types of Cookies We Use

Essential cookies. Required for basic Website functionality, such as maintaining your shopping cart and session. The Website cannot function properly without these cookies.
Analytics cookies. We use Google Analytics to understand how visitors use our Website, including pages visited, time on site, and traffic sources. Google Analytics places cookies on your device to collect and analyze this data.
Advertising cookies and pixels. We use Google Ads and Google Merchant Center, which place cookies and tracking pixels on our Website to measure advertising performance and deliver relevant ads to you on other websites and platforms.

Managing Your Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to block cookies, receive warnings before cookies are placed, or delete cookies. Each browser handles this differently, check your browser’s help menu for instructions.

Please note that disabling cookies may affect Website functionality, including your ability to use the shopping cart and complete purchases.

Global Privacy Control (GPC)

Our Website recognizes and responds to Global Privacy Control (GPC) signals. If your browser or a browser extension sends a GPC signal, we will treat it as a valid request to opt out of the sharing of your personal information for targeted advertising purposes. Learn more at https://globalprivacycontrol.org.

Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. Because no uniform standard for DNT signals has been adopted, our Website does not currently respond to DNT signals separately from GPC signals.

How We Share Your Information

We Do Not Sell Your Personal Information

We do not sell your personal information to third parties for monetary or other valuable consideration.

Service Providers

We share personal information with the following categories of service providers who help us operate our business. Each provider is contractually required to use your information only to perform services on our behalf and to keep it confidential.

Service Provider	Information Shared	Purpose
Stripe and PayPal (payment processors)	Name, billing address, email, phone number, order details	Payment processing and fraud prevention
Shipping and fulfillment partners	Name, shipping address, phone number, order details, stove model/manufacturer	Manufacturing your custom Stove Shield and delivering your order
WooCommerce / hosting provider	Information submitted through the Website	Operating the Website and sending abandoned cart reminder emails
Third-party IT service provider	Information accessible through Website administration	Website development, maintenance, and technical support
Google (Analytics, Ads, Merchant Center)	IP address, browsing activity, device information, referring URL	Website analytics and advertising measurement

Advertising and Targeted Ads

Through our use of Google Ads and Google Merchant Center, certain information, such as IP addresses, device identifiers, and browsing behavior, may be made available to Google for the purpose of delivering targeted advertising to you on other websites and platforms. You can opt out of this by enabling a GPC signal in your browser or by adjusting your Google ad personalization settings at https://adssettings.google.com.

Other Disclosures

We may also disclose your personal information in the following circumstances:

Legal requirements. When required by law, subpoena, or court order.
Protection of rights. When we believe disclosure is necessary to protect the rights, property, or safety of the Company, our customers, or others, or to detect, investigate, and prevent fraud or other illegal activity.
Business transfers. In connection with a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred as a business asset. If such a transaction occurs, we will require the acquiring entity to honor the commitments in this Privacy Policy or notify you before your information becomes subject to a different policy.

How Long We Keep Your Information

We retain your personal information only as long as necessary for the purposes described in this Policy. Our general retention practices are:

Order and transaction records (name, address, phone, email, order details, stove model):

7 years from last transaction (tax and legal compliance)

Account information:

Duration of active account, plus 7 years

Website activity and analytics data (browsing history, IP address, device info)

Up to 26 months (consistent with Google Analytics retention settings)

Customer service email communications

Approximately 3 to 12 months, or longer if related to an open matter

Product reviews

Indefinitely, or until you request removal

We are working to implement automated data deletion practices aligned with these retention periods.

How We Protect Your Information

We use commercially reasonable administrative, physical, and technical measures to protect your personal information, including:

SSL encryption for all data transmitted through our Website
Password-protected customer accounts
Access to personal information restricted to authorized personnel with a legitimate business need
Payment card data stored exclusively by third-party processors (Stripe and PayPal), never on our servers
Contractual security requirements for our service providers

No website or electronic storage system is completely secure. We cannot guarantee absolute security, and any transmission of personal information is at your own risk.

You are responsible for protecting your account credentials and limiting access to your devices. Please sign out of your account and close your browser after each session.

Data Breach Notification

In the event of a data breach affecting your personal information, we will notify affected individuals in accordance with applicable law. Under Florida law (Fla. Stat. § 501.171), we are required to notify affected individuals within 30 days of discovering a breach impacting 500 or more people. We will also notify applicable state authorities as required.

Intelligence/Model Policy

The Site may utilize provided data to train, execute, or generate one or more forms of intelligence and algorithms, such as large language models, machine learning models, deep learning networks, and generative AI. The Site may use intelligence, algorithms, and models, to assist in various content development and delivery. To ensure transparency, accountability, quality, and privacy, usage standards are followed that safeguard against biases, maintain data security, and uphold our commitment to ethical content and operational practices. For instance, intelligence is used to assist in content creation and streamlining workflow.

The following activities are strictly forbidden on or through the Site:

Generating or selling AI-created products, digital art, or “on-demand” items.
Creating fake reviews, ratings, or testimonials with AI.
Using AI to fabricate product specifications, features, or performance claims.
Deepfakes or AI-altered images that misrepresent products.
Generating illegal, harmful, or abusive content
Attempts to manipulate prices, exploit discounts, or commit fraud
Request assistance with criminal activity
Automated scraping of competitor data to copy listings.
Training any external AI models on customer data or order history without explicit consent.
Using AI to manipulate search rankings or create artificial demand signals.

The Site monitors AI systems and regularly reviews the use safety with our human team. AI suggestions and outputs are subject to human approval for important matters such as:

Customer support escalations
Dispute resolutions
Major policy changes

Any violation by employees or contractors results in immediate disciplinary action up to termination. Third-party vendors found in breach may have their services terminated.

Children’s Privacy

Our Website is not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child under 16 has provided us with personal information, please contact us using the information in the Contact Us section below.

Your Choices

Abandoned Cart Emails

You can opt out of abandoned cart reminder emails at any time by clicking the unsubscribe link in any such email or by contacting us directly. Please note that you may still receive transactional emails related to orders you have placed (such as order confirmations and shipping updates), as these are not marketing communications.

Managing Your Account

If you have an account on our Website, you can access and update your personal information by logging into your account. You may also contact us to request changes.

Cookie and Advertising Controls
Browser settings: Manage or disable cookies through your browser’s settings menu.
GPC signal: Enable Global Privacy Control in your browser to opt out of targeted advertising.
Google ad settings: Manage Google’s ad personalization at https://adssettings.google.com.

Requesting Access, Correction, or Deletion of Your Information

You may request access to, correction of, or deletion of your personal information by contacting us at the email address or mailing address listed in the Contact Us section below. We will verify your identity before processing your request and respond within a reasonable timeframe. Certain information may be retained as required by law (for example, tax records).

Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policy of any website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date at the top of this page and post the revised policy on our Website. We encourage you to review this Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy, our data practices, or your privacy rights, please contact us:

Stove Innovations LLC (d/b/a Stove Shield)

Attn: Privacy

9700 Philips Hwy Ste 105

Jacksonville FL 32256

Email: service@stoveshield.com

Website: https://stoveshield.com/contact/

If you need to access this Privacy Policy in an alternative format due to a disability, please contact us at the email address or phone number above.